About Us
Who We Are
We’re Chris and Elena. We’re husband and wife. We’ve spent the last 7 years helping youth education programs grow and learning what actually makes parents enroll. That comes from thousands of real conversations with real parents. We’ve seen the trust they need, the hesitation, the timing, and the moment they decide to enroll their kid.
Why We Exist
Youth education programs care about helping kids become better, more confident, more capable people. We care about helping you reach more families who are looking for exactly that.
We do this because we’re good at it. We understand how parents make decisions. We understand what builds trust. And we know how to guide someone from interest to enrollment. We’ve spent years inside this exact problem, so we built our business around solving it.
Meet the Founders
Chris & Elena Ruff
Hey, I’m Chris.
Since 2018 we’ve worked with youth sports and youth education programs across the US, Canada, and Australia. I spend most of my time designing the systems and messaging we use to attract parents and drive enrollments.
Hey, I’m Elena.
I talk with owners about their business, help map out a plan, and stay involved as things get built and run. I also talk with parents inside our systems and help turn interest into enrollments. I’m usually the person you’ll be speaking with the most.
Who We Work With
Arts & Performance
Dance studios
Music schools
Performing arts programs
Gymnastics / cheer academies
Academics & Enrichment
Tutoring & learning centers
Academic enrichment centers
Private & micro schools
Childcare centers & preschools
Specialty academies (art, coding, language, STEM, robotics)
After-school programs
Education franchises (non-fitness)
Sports & Physical Development
Youth sports programs
Youth gyms
Swim schools
Martial arts schools