Groupon vs. Facebook Ads for Promoting Your Youth Program: What’s the Best Choice? 🤔

We often get asked, “Should I use Groupon or Facebook Ads to promote my youth program?” Both options have their merits, but understanding the key differences is crucial for making the best choice for your business.

Groupon may seem appealing as it promises a surge in new enrollments, but it comes with significant costs. Groupon takes a hefty 50% commission on each sale, meaning if you’re offering discounts, your margin could be minimal or even non-existent. Additionally, Groupon retains all customer information, and their policies restrict your ability to directly follow up with leads via email or text. While Groupon can drive traffic and potentially attract some loyal customers, the price and limitations can be steep.

Facebook & Instagram Ads offer a more cost-effective and targeted approach. With over 600 million users, Facebook allows you to precisely define your audience and control who sees your ads. You retain all lead information, enabling you to build a database for future engagement and retargeting. Most importantly, you keep 100% of your revenue. Although there’s a cost involved, it’s relatively low—starting at just $10 per day—and can yield 3-5 new, quality students who are interested in more than just discounts. This approach focuses on attracting and retaining valuable customers who contribute to long-term growth.

In conclusion, Facebook & Instagram Ads generally offer a better return on investment compared to Groupon, especially when executed effectively. Whether you manage your ads yourself or hire a professional, the potential benefits are substantial.

Want to learn more about leveraging Facebook Ads for your youth program? Contact us today to get started or make the switch!